Ugly Betty TV star insures smile for $13m

LONDON - The star of hit US television series Ugly Betty has had her smile insured for US$10 million (NZ$13.5m) by British insurance firm Lloyd's.

The company said the policy for America Ferrara, who plays dorky assistant Betty Suarez in the show, was bought by home teeth-whitening product Aquafresh White Trays as part of a promotion to raise money for US charity Smiles for Success.

"It's very flattering to have my smile insured for $10 million, it's not something that I ever imagined happening," Ferrara, 23, said in a statement on the Lloyd's website.

"I'll try my hardest to take care of it."

Mmmmm....... how much does Monalisa smile worth?